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LED Digital Display in Advertising Market with prospect Published:2018-09-03
According to the latest report, a division of the market research firm TrendForce, 2018 Global LED Digital Display and Micro LED Display Market Outlook, due to economic recession, global LEDdisplay market experienced limited growth and market demand of traditional display decreased. However, thanks to the development of LED fine pitch display in recent years, display market demand increased again. In 2017, global LED display market scale reached USD 5.092 billion. Indoor fine pitch display (≤P2.5) will continuously maintain growth after experiencing rapid development in the past few years, and the market scale in 2017 was USD 1.141 billion with CAGR of 2017-2021 is expected to reach 12%.
 
Display Market Trend
 
In 2017, global LED display market scale reached USD 5.092 billion. Indoor fine pitch display (≤P2.5) will continuously maintain growth after experiencing rapid development in the past few years, and the market scale in 2017 was USD 1.141 billion with CAGR of 2017-2021 is expected to reach 12%.
 
In light of LED fine pitch display’s application, it can be divided into four categories as shown below. Broadcast application (Auditorium); Security and control room (security surveillance and control room); Commercial display application (including commercial display, exhibition, company meeting room, hotel meeting room and theater, etc); public and retail application (mainly including outdoor display, airport, metro and retail application). Commercial display, public and retail fields have the greatest growth potential in the future. LED display will gradually replace DLP and LCD.
 
In 2016, global LED display market scale was USD 5.001 billion and top eight manufacturers took up 38% of global market share. Amongst those, the global LED fine pitch display market scale reached USD 854 million in 2016. In view of the revenue of manufacturers, the top 7 manufacturers are from China, and Daktronics takes the eighth place. With huge leading effect, the top 8 manufacturers totally take up 78% of the global market share, LEDinside estimates that the global LED fine pitch display market will continue maintaining rapid growth in 2017.
LED Market Trend
 
Display LED market value in 2017 is expected to come to USD 1.63 billion, and is forecasted to USD 1.94 billion in 2021. The growth of fine pitch LED display slows down, but fine pitch display is still the main force for boosting the LED display demand.
 
According to LEDinside, top five digital display LED manufacturers by revenue around the world are MLS, NationStar, Everlight, Kinglight and CREE. In addition, top five digital display LED chip manufacturers by revenue (external sales) around the world are San’an Opto, Epistar, HC Semitek, Silan Azure, and ChangeLight.
 
Driver IC Market Trend
 
Driven by fine pitch LED display, display driver ICs market still maintains relatively rapid growth. LEDinside estimated that display driver ICs market scale achieved USD 212 million in 2017. According to LEDinside’s investigation, the first five manufacturers of display driver ICs are respectively Macroblock, Chipone, Sumacro, Sunmoon, and My-Semi, which represents 92% of total market share. Other manufacturers include Developer Microelectronics and Texas Instrument, etc.
 
Future Development
 
In response to the market trend on narrowing pitch, LED moves toward three technologies, including COB fine pitch LED, QD phosphor reaches RGB technique, and Micro LED display. Moreover, the advantage of Micro LED display includes wide view angle, high brightness and contrast, superior picture quality, and perfectly seamless Image. Meanwhile, traditional display players and LCD players plan to enter Micro LED display market by cooperation and alliance.