Led display video screens are fit for advertising media comp Published：2018-09-03
In terms of advertising posters or pictures, LED display has its incomparable advantages - and illustrated audio, visual distance, the number of the audience, brightness, etc., so the outdoor LED display has become an inevitable development trend in advertising industry. The LED display will be used in various areas of big cities more and more often, however, the advertising industry is also with the era of big data, how to use data , and how to use the numbers to prove the value of the outdoor digital media has become the main challenge of the digital era, how to combine the big media data display and LED display so that the advertising can spread faster, more accurate, better, etc., which has become the trend of research of Led display manufacturers.
LED display advertising and more accurate combination of big data
Previous outdoor media are posting posters, pictures, etc. in a high traffic area, and the user will determine how to advertise according to the flow of people trafficking, but they can not really confirm that who is the target user I these people and it is also difficult to use scientific data to indicate whether the output and income has proportion or not, and it is invalid.
If using the combination of LED display and the large data, by mounting the camera, somatosensory technology, 3D technology and AR technology, it can form a detailed data report, through analyzing the relevant report, it can help advertisers to make full use of advertising to get more and more bennefits.
The latest technology can analyze when and where people see the ad on the billboard, and it can also identify the audience's age, sex, etc., so that advertisers know clearly where they spend every penny and if it achieved desired effect.
Outdoor Media- New Age of LED video Display
From the development of the industry, the use of big data is common in different industry. Last October, Google try to use DoubleClick technology in outdoor advertising, through real-time information of past, such as the viewer, weather, travel information, sports, etc. it automatically determine what ads to serve; at the same time, JCDecaux announced that it will use IT company and Route data to support its customers to run their London 1000 digital screens. Recently, US mobile operator AT & T to launch service of large outdoor advertising data.
In addition to accuracy of delivery to receive, outdoor LED media also need to consider how to make the audience accept the content and induce purchasing power, rather than simply let the audience see the information.
According to CCS (Consumer Behavior Survey) and CODC (transit monitoring) data , outdoor media with its broad coverage, real-time experience, create the scenes and topics, etc., has become one form of the media of the highest coverage.
Nowadays, the Internet has become the second platform of spreading beyond the traditional television, everything will be digital content, combined with the future "Digital + outdoor scenes," it will become the best communication mix.
In other words, in the era of upgrading consumption, outdoor media started to become an important platform for consumers to enjoy and experience a real product or brand in the real world. In order to make the outdoor media become a platform for consumers, there are three essential elements: digital media, interactive technology, creative scene, by LED large screen and small-screen mobile phone’s interaction, increasing AR, VR technology to enhance interaction, strengthen consumer experience.
Interaction of phone and LED display
With the continuous development of various interactive experience and technology, as well as public praise of industry brand marketing, outbreak of strong support force of phenomenal events , etc., coupled with more and more users of mobile phones, how to combine outdoor LED display with mobile phones , making traffic GOLD offline to online platforms diversion, forming a new flow entrance, but also gives it the overall marketing ecosystem in a more extensive role.
In addition to increasing the popularity of advertisers through the characteristics of high-touch and high permeability of outdoor LED display，outdoor LED display unique advantages of scene extend to the start line of the diversion and consumer experience. Outdoor media can be a good line to play the role of the line diversion with the two-dimensional code, NFC (Near Field Communication) and other new technologies such as iBeacon.
Besides, the outdoor LED display combined the mobile phone APP with the big data through the technology of electronic fence. for accurate touch-up scene via push effective form of advertising, the use of big data platform based on geographic location information combined with digital media precision of delivery of the terminal contact of the audience again.
Data show that, through a combination of outdoor media advertising end mobile phones, consumers are more likely to accept the higher relevant ads appear and have subsequent interaction. Undeniably, outdoor media has an unique advantages of Internet products which require high conversion rate. This is not only because different outdoor media has abundant and natural flow opportunities offline under different scenarios, but also due to its conversion efficiency of online diversion.
the integration of VR to promote scenarized
With the advent of Advertising 3.0 times, the focus of the LED outdoor space diverse to "space + time + man" scenario, fusing the consumer features. This is done by enhancing display technology, products and brand，it will form a good interaction with consumers via the big screen, and then become a gathering place for the marketing scene.
In the future, consumers need the exchange platform of integrating the front-end device with the screen real information. LED display production enterprises need to gradually transiti from the manufacturer and developer to the to a service-oriented supplier, take users’ requirements into the overall scheme.